ABOUT US.
Fitness Made for You.
WE ARE ON A MISSION TO EMPOWER PEOPLE OF ALL AGES AND ABILITIES TO BECOME THEIR HEALTHIEST, HAPPIEST SELVES.
THROUGH EXPERT-LED TRAINING, NUTRITION GUIDANCE, AND ONGOING SUPPORT, WE MAKE FITNESS SIMPLE, SUSTAINABLE, AND EFFECTIVE – HELPING PEOPLE BUILD LASTING HABITS THAT ENHANCE EVERYDAY LIFE.
WE ARE an online fitness app designed to bring world-class coaching to everyone.
Founded in 2019 by Sam and Josh, what started in Sam’s garage during lockdown has grown into a global community.
Their mission was simple: to provide the professional athlete experience to the everyday trainer.
We first made our mark with rugby-specific programming – a natural fit given Sam’s background as an international rugby player and our partnership with World Rugby.
But today, SW7 Academy is much more. From busy parents and workaholics to athletes and complete beginners, we’ve helped thousands of people find their fit and reach their goals.
Whether it’s losing weight, building muscle, improving performance, or simply creating healthier habits, we have a plan for you.
Through pre-built programmes or one-to-one personalised coaching, we go beyond training – helping you elevate your fitness, mindset, lifestyle, and overall wellbeing.
Because for us, performance isn’t just for athletes. It’s for everyone.