Founded in 2019 by Sam and Josh, what started in Sam’s garage during lockdown has grown into a global community. Their mission was simple: to provide the professional athlete experience to the everyday trainer.
We first made our mark with rugby-specific programming – a natural fit given Sam’s background as an international rugby player and our partnership with World Rugby.
But today, SW7 Academy is much more. From busy parents and workaholics to athletes and complete beginners, we’ve helped thousands of people find their fit and reach their goals.
At SW7 Academy, We are on a mission to empower people of all ages and abilities to become their healthiest, happiest selves.
Whether you’re chasing performance on the pitch, building long-term strength and mobility, or striving for a complete transformation, we provide the structure, accountability, and support to help you get there.
Every programme we build is designed by experienced strength and conditioning coaches who have worked with athletes at the highest level – combining science, experience, and practicality to deliver real results.
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