ABOUT US.
Unlock your full potential.
Our core values are Performance, Progress, & Community.
Through our expertly designed programmes, we empower people to not only reach their goals but surpass them by building lifelong habits for a better, healthier life.
create lasting results
SW7 Academy is a cutting-edge fitness app designed to bring elite-level training to everyone. With expert-led programmes, tailored nutrition support, and a thriving community, we help you lose fat, build strength, improve performance, and create lasting results—anytime, anywhere.
MEET THE COACHES
SAM
Sam is a former international rugby player, two-time British & Irish Lions captain, and Co-Founder of SW7 Academy. Leveraging his first-hand experience in professional environments, he developed the Rugby Performance Programme to provide elite-level training to all rugby players—something typically reserved for pro academies. Sam is committed to helping every player reach their full potential through his expertly designed programme.
JOSH
Josh is a Co-Founder & coach at SW7 Academy with over 15 years of fitness experience. After becoming a dad, he shifted his focus to a more balanced training approach. He created the Built for Life programme for busy individuals who are still looking for more time-efficient workouts that fit into their busy lifestyles. Josh is dedicated to helping others get fitter, stronger & healthier while maintaining a good gym/life balance.
GASSY
Gassy is a coach at SW7 Academy and the creator of the Functional Bodybuilding programme. Designed for those who want to look & feel their best. This advanced training plan blends muscle-building with dynamic, high-performance workouts. With a focus on aesthetics, Gassy’s programme challenges you to push limits and unlock your full potential. If you’re ready for a smarter, more effective way to train, Gassy’s programme delivers the results you’re after.