ABOUT US

TAKE THE FIRST STEP.
WE WILL DO THE REST.

Welcome to SW7 Academy—your premium digital fitness solution, designed for athletes, aspiring athletes, and anyone committed to lifelong fitness. Co-founded by rugby legend Sam Warburton OBE, we are dedicated to empowering you to think, train, eat and thrive like an athlete. Our expertly crafted programmes instil an athlete’s mindset, equipping you with the determination, knowledge, and resilience to not only achieve your fitness goals but sustain them for life.

WHY SW7?

We offer online training programmes designed to help you achieve and sustain your fitness goals. With world-class coaching and a holistic approach that includes training, mindset, and nutrition support, we provide everything you need to succeed. 

OUR MISSION

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Our mission is clear: to be the most trusted fitness app on the market. We’re honored by the trust that our clients have placed in us, and we’re committed to continuing our work to empower as many people as possible on their fitness journeys.

our coaches

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Our coaches are world-class fitness experts who bring unparalleled knowledge and expertise typically reserved for professional athletes. They have a deep understanding of what it takes to excel in fitness, and they’re committed to making that level of training accessible to everyone.

our impact

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SW7 is more than just a fitness platform—it’s a community. With over 200,000 followers on Instagram and having helped over 9,000 individuals with their training.