THE HOME OF RUGBY PERFORMANCE
THE TEAM STARTS WITH YOU.
FOUNDED BY SAM WARBURTON
CREATED BY ELITE S&C COACHES
CURRENTLY SUPPORTING 700+ PLAYERS
Train like an athlete
Most rugby players don’t struggle because they lack effort. They struggle because their training lacks structure.
Generic gym plans, random conditioning sessions and programmes that remain the same throughout the season can leave you tired without making you a better rugby athlete.
Rugby Performance gives you a clear plan for every stage of the rugby calendar. Every session has a purpose, and every training block builds towards one goal: better performance on the pitch.
TRAIN FOR EVERY STAGE OF THE SEASON
OFF-SEASON
Build your physical foundation through increased training volume, strength development and targeted athletic work.
PRE-SEASON
Turn that foundation into speed, explosive power and rugby-specific conditioning, preparing your body for the demands of the season ahead.
IN-SEASON
Maintain strength and power, manage fatigue and arrive ready to perform on match day.
New training blocks are introduced throughout the year, creating continued progression while removing the need to plan your own training.
SOUTHERN HEMISPHERE PLAYERS
Following a different rugby calendar? Access fixed-length programmes built specifically for your current stage of the season.
YOUR TRAINING
- Three full-gym sessions each week
- 45-60 minutes per session
- Progressive, season-specific training blocks
- Additional top-up sessions
- Clear exercise demonstrations and coaching guidance
YOUR DEVELOPMENT
- Strength and power development
- Speed and acceleration training
- Rugby-specific conditioning
- Mobility and recovery work
- Regular performance testing
THE HOME OF RUGBY PERFORMANCE
THE TEAM STARTS WITH YOU.
HOW IT WORKS
1. Join Rugby Performance
Choose either a monthly or annual membership and complete your sign-up. You’ll receive the training block designed for the current stage of the rugby season.
2. Check your inbox
Once you’ve joined, you’ll receive an email from our Head Coach (Coach Gassy) inviting you to the SW7 app. Be sure to check your spam or junk folder if it doesn’t arrive in your main inbox.
3. Complete your onboarding
Follow the link in the email to create your account and complete the quick onboarding process. Your Rugby Performance programme will then be ready and waiting for you in the app.
That’s it – you’re ready to start training.
THE ONLY THING IN THE WAY OF YOU. IS YOU.
FAQ
How do I cancel my subscription?
Email team@sw7academy.com.
This is the only way to cancel your account. All emails are responded to within 1 working day. Offers hours are Monday-Thursday 9am-5pm
I haven't received my onboarding email
Firstly, please check your spam / junk / promotional folders – it may have landed there. The email will be from EverFit (this is our app provider). If you can’t find it in your inbox, please email team@sw7academy.com. Please note, if you are a past member and have re-subscribed with the same email you will need to email team to reactive your archived account.
Is there a minimum commitment?
There is no minimum commitment for our app-based programmes. You can cancel your subscription at any time. There’s a minimum commitment of 3 months on our Signature Programme due to the amount of upfront work your coach will do to understand your needs and create your own training and nutrition plan.
How do I change programmes?
When you join SW7 Academy, you subscribe through your chosen programme. You can switch programmes at any time by emailing team@sw7academy.com.
We recommend following a programme for at least 12 weeks before switching, allowing enough time to experience the full benefits of its training structure and stimulus.
Each programme is designed around a specific goal, training style and audience. If you’re unsure which programme is right for you, email our team and we’ll be happy to help.
App-based programme or 1-1 online coaching?
Not sure whether an app-based programme or our Signature Programme is right for you? Click here to compare
I have accidentally signed up with the wrong email
No problem. Please email team@sw7academy.com, and a member of the team will be happy to help.
Do you have a programme for over 50s?
Yes. This is our Built For Life Programme. Sam has specifically designed this programme for those aged 35+. x3 45-minute sessions a week that prioritise mobility and long-term sustainable results. Click here to learn more about Built For Life
I'm not sure what programme to go for
Not knowing where to start can feel overwhelming – and that’s completely normal. Email team@sw7academy.com to speak with a member of our team. We’ll be happy to answer your questions and recommend the programme best suited to your goals and needs.